Mamadou Mactar Diallo
Marketing and Communications Manager, ONG RAES
Mamadou Mactar Diallo is a Marketing & Communication Manager at RAES, with over 10 years of experience designing and leading 360° communication strategies for social impact across West Africa.
A specialist in behavior-centered communication, he combines data-driven insights, cultural understanding, and creative storytelling to deliver high-impact campaigns on health, gender, and social justice. He regularly trains media professionals, civil society actors, and institutions in strategic communication, SBC (Social and Behavior Change), and narrative techniques that drive engagement and change.
Career highlights include the award-winning #JigeenJangal campaign promoting girls’ education in Senegal, which received the Grand Prix at the 2020 Pitcher Awards, and the 2024 Gannaaw Yàq, laa ñàkk campaign—launched in response to political unrest and attacks on gas stations in Senegal—which earned a Bronze Award for Effectiveness for its impact in mitigating violence through strategic communication.
